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John buys Lucy’s Ed’s business

Ed’s is delighted to welcome John Spencer on board. John has just joined Ed’s as our brand new Ed’s Operator in Maidenhead. This is as a result of our veteran Operator, Lucy Williams, selling her business to him.

This is what John has to say about coming on board “I am very excited about being part of Ed’s team and also about taking over Lucy’s business. My background is in sales and I really wanted to get out of that Corporate environment and make a positive lifestyle change for me and my family. I knew that a garden maintenance franchise ticked all the boxes for what I was looking for. I considered several but as soon as I met Ed and the team I could see that Ed’s was a great franchise to be part of. They are very dynamic, professional, clearly know exactly what they are doing and explain everything clearly and in a very supportive and friendly way. They took their time to go through the details of the investment opportunity and it was easy to understand the value of their business model. I knew I would fit right in and that it was definitely the right franchise for me. The opportunity to purchase Lucy’s business was the cherry on top – it means that I’ve got a good bank of high quality customers from day one and that makes me even more comfortable about any business risk. Lucy is clearly a very experienced Ed’s Operator, having joined Ed’s seven years ago, and I have great confidence in the quality of the business I am buying. Lucy will be taking her time in handing over the reins of the business to me, which will ensure a smooth handover. She will also helping with my general Ed’s training, which is great. I feel like I already know Lucy well as the process has been so thorough. We’ve just completed the paperwork and I can’t wait to get started.”

We wish both Lucy and John all the very best for the future.

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Mike sums up his first year with Ed’s

Last year, Mike Schofield joined Ed’s to run his own gardening franchise business in Redditch and Stratford-upon-Avon. Mike joined the Ed’s team with twenty-two years of gardening experience working for a charity. This is what Mike has to say about his first year.

“I’ve always loved gardening and when I joined Ed’s I was confident that there wasn’t much you could teach me about cutting a mean lawn edge with a small strimmer! However, I felt that there was a lot I had to learn to develop the necessary skills to running a successful and profitable gardening business. I’d longed to run my own business and build something that was truly mine for quite some time. I wasn’t scared of the risk but I was realistic enough to understand that I would do a lot better with a strong brand behind me. I also felt that I would benefit greatly from the business support and sales and marketing expertise that are part of the package. I was used to having a steady income and by joining Ed’s was doing my level best to make sure that I can sustain that security into the future.”

“Reflecting on the past year, I think I was spot on with my instincts. I feel as if I have developed so much in the area of business skills since I joined Ed’s. I’ve had a lot of support across the board, but especially in the area of financial management which was pretty new to me and I feel that I have accomplished a lot. It has been a steep learning curve but I feel that I have been extremely well supported along the way. What’s more, at Ed’s the support is all very tailored to the individual – Ed himself will take the time to sit with you and explain something you are finding particularly tricky. I really like that about Ed’s.”

“I enjoy the record keeping and have been glad to help trial Ed’s new accounting system. To sum up, I still love gardening but I am also really enjoying the challenge of running my own business whilst being part of a wider supportive team.”

“With regard to the financials, I am very pleased to report (with full confidence!) that my first year’s profit came in very close to the figure we projected in my business plan. I know that’s only one measure of the health of my business, but it really is reflective of how the past year has been, pretty smooth running and no nasty surprises! I have also managed to pay off a good proportion of my set up costs. I think that’s part of the beauty of going the franchise route – you know you are on a well-trodden path and even if it is unclear to you in the early days how you will get there, the experience is there in the background to help you to make it all happen. I’ve now got a healthy profit under my belt for my first year and am looking forward to doing even better in the coming year. ”

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Daniel’s first month with Ed’s

Daniel Stockley has just got his first month an Ed’s Operator under his belt. We asked him how it has gone:


To be honest, it has gone extremely well and has passed by in a flash. I knew I was joining for all the right reasons but still felt a little bit apprehensive before starting. I just wanted to be sure that I would get enough work. I kind of knew that it was unfounded as I could see how busy the other Ed’s Operators were but I guess I just wanted to hear the phone ringing! I honestly needn’t have worried! I have been so busy and have had loads of good enquiries. What’s more, the work has been really interesting and varied and I can honestly say that I have been having a great time. I have been so busy I even had to miss the last Ed’s group training session as I was so busy. In that instance, a lovely school I have been working with needed me in ahead of their important OFSTED inspection to make sure that everything looked great for the inspectors. Important stuff!

“I’ve gotten to grips with the estimating really quickly and also with delivering the different services too. What’s more I’m really enjoying all the different aspects of running my own gardening business. ”

“The Office is always there for me, as is my buddy, Neil, if I’ve got any questions which is a great reassurance too”.


articles Eds Garden Maintenance

Elderflower Cordial

Ed’s Operator Stuart is seeing a lot of Elderflowers coming into peak season in his customers gardens at the moment and has been sharing his delicious recipe for homemade cordial with them.  It’s made every year at home and lots of his friends enjoy it on visits.
At times when customers are more and more interested in the provenance of their food and are conscious of food miles, its great to share ways of using their own produce.  Children enjoy helping to make it too.
Elderflower Cordial
2.5 kg white sugar, either granulated or caster
2 unwaxed lemons
2 unwaxed oranges
20 fresh elderflower heads, stalks trimmed
85g food grade citric acid (available from chemists or Amazon)
  • Put the sugar and 1.5 litres of water into the largest saucepan you have.
  • Gently heat, without boiling, until the sugar has dissolved.  Give it a stir every now and again.
  • Pare the zest from the lemons & oranges using a potato peeler, then slice the remainder of the fruit into rounds.
  • Once the sugar has dissolved, bring the pan of syrup to the boil, then turn off the heat.  
  • Fill a large clean bowl with cold water.
  • Give the flowers a gentle swish around to loosen any dirt or bugs.
  • Lift the flowers out, gently shake and transfer to the syrup along with the lemons, oranges, zest and citric acid, then stir well.
  • Cover the pan and leave to infuse for 24 hours
  • Line a colander with a clean tea towel or muslin if you have it, then sit it over a large bowl or pan.
  • Ladle the syrup – let it drip slowly through.  Discard the bits left in the towel.  
  • Sterilise bottles (run glass bottles through the dishwasher, or wash well with soapy water.  Rinse then leave to dry in a low oven)
  • Use a funnel and ladle to fill sterilised bottles.
 The cordial is ready to drink straight away and will keep in the fridge for up to 6 weeks.
You can also freeze it in plastic containers or ice cube trays and defrost as needed.
articles Garden Franchise operators

Great Start

Eds Garden Maintenance new operator Matthew May has been out leafleting in his local area (Canterbury) and was amazed by the results in his first week of starting his own business with Eds.

Matthew followed the Ed’s business model and from delivering 1,500 leaflets over 10 hours last week he has already exceeded work expectations for this week with over 6 jobs in 4 days.

We wish Matthew all the best with his new business and if you would like to find out more about starting an Ed’s Garden Maintenance Franchise please contact us for more information.

articles autumn turfing

Gardening Makeover

Marcus Richardson from Ed’s Garden Maintenance has recently had an interesting project.

The customer claimed to have little gardening skills but loved spending time in the garden. The brief was to come up with ideas to give the front and back garden a modern makeover, with a natural look to compliment the surrounding plantation and to create a garden with symmetrical clean lines and that requires little maintenance.

Marcus decided for the front garden to lay new turf, create a brick edging and add some gravel and shrubs. The back garden was more of a challenge as it was very steep and needed to be terraced. Marcus started by rebuilding the steps, installing a deck on the top tier and laying turf. The next step was to remove the shed and build a brick BBQ, South African style to retain the privacy that was provided by the shed. The decking was expanded to tie in with the rest of the garden and over the next few months Marcus will plant more shrubs to give a more secluded feel.

The customer said “I have been delighted with the result and I am looking forward to spending more time in the garden next summer.”

Marcus Richardson runs his own Ed’s Garden Maintenance business in the Wokingham area. If you are interested in your garden having a makeover please contact Ed’s.

articles tv appearances

Blower comparison test for ITV

Eds Garden Maintenance was asked to provide gardeners to compare the latest high street leaf blower/vacumns for ITVs This Morning programme hosted by Phillip Schofield and Holly Willoughby

articles charity operators

Steve Frise help raise money for his local scouts.

Steve Frise help raise money for his local scouts.

articles operators

The Daily Mail speaks with some of our new Operators

The Daily Mail speaks with some of our new Operators to understand why they have joined Ed’s.


HAB Magazine – Ed’s growing business.

One of the country’s fastest growing franchise operations is enjoying a double celebration this week, as it marks its first birthday and its enormous success during its first year.

Ed’s Garden Maintenance, a provider of prompt, reliable and efficient services to gardens in Southern England, now has ten franchises since establishing in 2007, smashing its first year franchise target by a massive 67 per cent.

The franchise operation was founded in March 2007 by Edward Mauleverer with ambitions to grow to six operators across the London and South East England region within its first year.

Ed’s Garden Maintenance’s outstanding success sees the company become one of the fastest growing franchise operations within the garden maintenance service industry in Southern England.

Further evidence of Ed’s success is that each of the ten operators has exceeded their own individual business plan targets and all those that have completed their first year have generated significantly more than £40,000.

This positive result is attributed to a state of the art franchise management, business support and work allocation system which Ed’s has instated, guaranteeing each operator work, in the initial stages, worth in excess of £10,000. Matched by each operators’ pro-active approach to generating work and raising awareness of their services within their chosen serviceable regions, Ed’s Garden Maintenance franchise is proving to be a formula for success.

Edward Mauleverer, aged 35, was born and raised in London. He studied engineering at Exeter University, followed by a post graduate course at Cambridge University before moving to the City of London to work as a management consultant. He lives in Thames Ditton, Surrey.

He said: “As a youngster, I joined a charitable service providing garden clearance services for the elderly and enjoyed the satisfaction of transforming a jungle into a respectable garden within an afternoon. As a husband and a recent father, I wanted to turn my love of the outdoors into a financially-viable vocation.

“Through a well established network of operators, we are now delighted to be able to deliver the prompt, reliable and efficient services that Ed’s Garden Maintenance is well known for across London and the South of England.”

Edward added: “I have put in place a formula for a successful operation. Every operator joining Ed’s Garden Maintenance benefits from training in regular garden services and business management, monthly meetings to assess and develop their business plans, marketing support and the guidance of a business coach. Not to mention a new career that offers flexible working hours, a work/life balance to suit each operator, and the opportunity to be their own boss at a relatively low initial financial outlay.” All operators are part of the Ed’s Recycling Programme to dispose of green waste effectively. In 2007, Ed’s Garden Maintenance has recycled 100 tonnes of green waste, as well as supporting its customers to recycle waste themselves.

Read the full article.