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Gardening Business Goals

Moving from one premier league team to another

Gardening business goals is what it’s all about at Ed’s and we constantly strive to be at the very top of our game.

We are very pleased to announce that our thriving Ed’s team has just grown once again. We are thrilled to welcome aboard Jack Bayford, who is setting up his Ed’s gardening business in Hitchin, Hertfordshire.

Gardening Business Goals – The Background

Gardening business goals are very much at the forefront of Jack’s mind at the moment. He is an experienced groundsman, most recently working for a well known and prestigious London stadium. Building his gardening business under the umbrella of a top quality brand is something that is very important to Jack. Here is what he has to say about his joining experience…

“My last job was certainly an amazing experience and a good social talking point! I learned a lot and thoroughly enjoyed my time working for a top football club. However, despite the perceived glamour of it all, the reality was long commutes, high pressure and the feeling of being a very small fish in a huge pond. I also wondered how I would progress my career as part of such a large team.”

“Whilst the idea of having more responsibility and running my own successful gardening business has appealed for some time, I also felt that I would be giving up a good remuneration package for a lot of unknowns.”

Gardening Business Goals – The Perfect Solution

“The perfect solution to my dilemma was Ed’s! I don’t think I would have had the courage to give up such a “good job” without the confidence and perspective that I was moving to something even better.”

“With Ed’s, I could see that I would have the responsibility and opportunity I was seeking. However, I will also have most of the risk removed. Finally, I will have massive potential to build a great gardening business.”

The quality of the Ed’s brand

“I have been around some quality brands and I can see that, in the gardening business world, the Ed’s brand is second to none. That will be a great platform on which to build a top-tier, quality gardening business that will be well beyond anything I could build independently.”

The joys of gardening

“Finally, and certainly not least. It’s not just about the business side of things for me. I love working outdoors. It’s healthy and good for my overall wellbeing. I love working with lawns too. There is a real sense of satisfaction when you nurture them and they are transformed into looking great. That’s the icing on the cake for me really. I get to do something I love, run my own show and get all the business support I need to succeed. You really couldn’t ask for better.”

“As part of the joining process, it has been so inspiring to see what others have made of the Ed’s opportunity. Now I am more than ready to make the most of mine.”

We wish Jack all the very best with his new Ed’s business and look forward to updating on his progress with his business.

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Newest Business Owner Update

Newest Business Owner Alert

Newest Business Owner in Ed’s is changing every week at the moment. It seems like we’ve only just announced Andrew joining to run his business in Chertsey. And now, we are announcing another brand new member of the Ed’s team. Exciting and busy times right now! A new season ahead with some promising new business owners raring to go.

Chris King has just signed up to run his new Ed’s business in Norwich (South). We are thrilled to welcome Chris to the Ed’s team.

Spring daffodils at Eds

And so, over to Chris to hear his story…

The Background to Ed’s Newest Business Owner…

“Well, I certainly can’t claim to be new to gardening. I have been a groundsman for years and I love the outdoors life. Lawns are the business and I love to maintain them to a very high standard  It is so rewarding to see the difference you can make to them with some care.  I’ve always enjoyed my job but what I didn’t enjoy so much was the structure of it. On many days mowing, I’ve daydreamed about just what it would be like to be running my own show. I always loved the idea of running my own gardening business. But I also felt that, whilst I am very good at actually delivering the work, I am not so confident about my ability to run a good business from the start. That’s really what brought me to the idea of joining a successful franchise business.”

Considering My Options…

“I looked at a range of franchises. Initially I thought my skill set might be better suited to a lawncare franchise. However, when I looked more closely, I felt it was all a bit too narrow and I loved the variation that the Ed’s business model offered.”

“And then there was the feeling I got about Ed’s as a business.”

Ready for the challenge?

” I’m really excited. I know from all my years of groundsman experience when spring is just on the point of springing.  It is my intention to power through my training and get up and running to make the very most of the year ahead.”

“I’ve already discussed the content of my training package. I love the idea that it is tailored to my own needs and not a ‘one size fits all’ approach. I suspect I will need a bit more training in recording my finances than mowing a lawn well!”

Any advice to anyone considering Ed’s?

“I would say that a franchise route is a great vehicle to overcoming your fear of the unknown. I would be fazed by the idea of starting my own independent gardening business if I thought about the earnings figures I am targeting. However, with Ed’s it all feels very achievable. I know for a fact other business owners who joined a year or so ago are doing brilliantly. That fills me with confidence about my own future.” 

We wish Chris all the best with his brand new business and look forward to helping him turn his business plan into reality.

If you would like to find out more about joining Ed’s, please do get in touch.

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A New Season for a New Ed’s Business

A new season is definitely already in the air. Snowdrops are showing. Daffodils are sprouting. Birdsong is filling the air. Also, here at Ed’s we have a lot to sing about. We too have grown recently with some promising new Business Owners join the Ed’s Team. The most recent is Andrew Selwyn. Andrew has just joined Ed’s to run his own gardening business in Chertsey. Andrew is one of the younger members of our team but he certainly knows what he is looking for from his Ed’s business. We are thrilled to welcome him to our friendly team. Furthermore, we can’t wait to see just what he is going to do with his new business.

And so, over to Andrew f0r a few words …


“And so, I’ve worked in the hospitality sector for a number of years. Career progress came quickly for me and I gained good managerial experience. However, although I was good at my job, I wasn’t really enjoying it. The pandemic brought strife to the hospitality sector and I went through furlough then the risk of redundancy although I did keep my job in the end. In truth, I thought I would be relieved but the reality was that I was thinking did I really want to keep it?”

“I love the outdoors – I’m a Scout Leader in my spare time. Also, there is a history of running businesses in my family. I’ve always loved the idea of being able to combine the two. My friend has a franchise and that’s what got me thinking about the franchise route. I then spoke to a family friend who knows a lot about businesses and they said upfront ” If you do a gardening franchise, it’s got to be Ed’s. They are simply the best in the business.” They were right! I did my homework but came to exactly the same conclusion. I knew early on that this was the way to go. However, I had to be patient and wait to get all my ducks in a row to be able to pursue my dream.”

Turning dreams into reality…

“As soon as I was ready to move forward, everything ran extremely smoothly at Ed’s. The Office Team did exactly what they said they would and the other Business Owners are just great. They are such a helpful and friendly bunch. You know that everyone is rooting for you to succeed.”

“And here I am, all ready to go with my new business. I’ve got my training under my belt and everything shipshape. I’m absolutely ready to make the most of all the opportunity that lies ahead.”

Ready for the challenge?

” A new season ahead with all its promise! Absolutely. I’m as ready as I’ll ever be. I’m a tiny bit nervous but I know that I am in extremely good hands. I will get all the help I need to grow my own business.”

Any advice to anyone considering Ed’s?

“Well, I consider 2022 to be a perfect opportunity to move my life forward. There is no time like like the present! I feel so much more energised and happy since I made my decision to join Ed’s. If anyone is thinking about Ed’s and is waiting for the right time, I would say that you can always find reasons to put off what you know you really want to do. Sometimes there is no substitute for just getting on with it. I am so glad that’s what I have done.”

We wish Andrew all the best with his brand new business and look forward to updating on his Ed’s journey.

How does Ed’s fit into your 2022?

The recent pandemic seems to have changed how people are thinking about their future careers. Many have had time away from the workplace and have had a chance to think about what really matters. They seem to appreciate the value of the outdoors much more and want to create their own job security. Running your own Ed’s business ticks all of those boxes and more.

Therefore, if you would like to find out more about joining Ed’s, please do get in touch.

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Exciting New Opportunities Ahead

Exciting New Opportunities for a Brand New Year

Here at Ed’s we are very much looking forward to all the exciting new opportunities that we know 2022 will bring.

Although it feels like the dead of winter at the moment, let’s just think about things this way. In a matter of weeks (eight to ten to be precise) we know that spring is going to spring once more and our gardening year is going to burst into bloom. Demand for our services will once again go through the roof and we will be very busy gardeners indeed for the rest of the year.

Exciting New Opportunities and Busy Times ahead

For our existing business owners, of course it’s great that very busy times ahead are a given. They know that the high demand levels we cultivate in Ed’s underpin their successful businesses and enable them to thrive. They enjoy a bit of a breather in January and February to get everything ship shape for their busy gardening year ahead in the peace of mind that their working days will be as full as they want them to be very soon.

However, this is also a very interesting consideration for potential new business owners. Of course, anytime is a good time to join Ed’s. However, January is a particularly good time. Why? Well, because there is a great window of opportunity to join our franchise business, get your initial training under your belt and get your businesses set up ahead of March. This means that, as soon as spring decides to spring into action, you can do exactly the same. What’s more, in Ed’s there are no monthly franchise fees to pay either this month or next. They start when your business starts in March. It’s all as simple as that.

Ed’s New Business Owner update

Ed Harrison has only just joined Ed’s at the end of 2021. He is already well on his way with setting up his brand new gardening business in Worcester North.

We had a chat with Ed today to talk about how his own business set up is going ….

And so, over to Ed…

“I am really excited about the year ahead. Usually January is such a dull month but the start of 2022 has been quite the opposite for me. I’m now at the stage where I just can’t wait to switch my business on. I am so pleased I decided to join ahead of the new gardening year.”

“My training is well on track and I’ve also had the opportunity to draw from the experience of a range of Ed’s business owners. Yesterday, for example, I spent time with Paul who runs his Ed’s business in Swindon. Paul is a very experienced business owner who is running a great business. It was a real pleasure to spend time with Paul and to see how he runs his thriving business. Paul is very intelligent, has great business acumen and is a really nice guy as well. Nothing was too much trouble for him. He was happy to take the time to talk me through any of the aspects of the Ed’s business model. I really enjoyed my day and felt even more fired up at the end of it.”

“If anyone is seriously considering joining Ed’s and wondering about when the time is right, I would say don’t just think about it, do it. Of course, you can join at any point in the year. However, if you join now, you have the opportunity to take 2022 by the horns and get the absolute most out of it for your business. Let’s face it, 2022 will only happen once.”

Does Ed’s feature in your plans for 2022?

At Ed’s we are finding that the pandemic seems to have changed how people are thinking about their future careers. They seem to appreciate the value of the outdoors much more and want to create their own job security. Running your own Ed’s business ticks all of those boxes and more.

If you would like to find out more about joining Ed’s, please do get in touch.

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Brand New Business

Brand New Business in Worcester North

Brand New Business owner Ed Harrison

Brand New Business Owner, Ed Harrison has just joined our team to run his Ed’s business in Worcester North. This is what Ed has to say about joining our Ed’s Garden Services franchise business….

Brand New Business – My background…

“I was very fortunate to have a successful business career at quite a young age. It was great in many ways but I found that I wasn’t really enjoying it any longer. I took the view that I am still quite young and I have a long time ahead career-wise. And so it is really important that I am actually doing something that I genuinely love.”

Brand New Business – My reasoning…

“First and foremost , I know that I want an active outdoors career. And I feel like a different person when I am doing something active and positive among nature. The very thought of sitting at a desk all day makes me feel restless. Therefore, a gardening business is a perfect fit for me. I am certain that I could have started my own business from scratch as I have done before. However I know from my own experience how all-consuming that can be. Furthermore, I know how much I hate admin. Ed’s takes away a lot of that pain which is great for me. I am ambitious and I want to be part of something that I can scale up quickly. I want to see real results with my business and really leverage all the things that a franchise business can offer.”

My decision-making process…

“I know that I am quite discerning and I like to think I have a good gut instinct. In my previous line of work it was important that I could suss out what was genuine and what wasn’t. As soon as I discovered Ed’s, it was obvious that the brand quality was right there.”

“Furthermore, I knew quite early on that the fit with Ed’s was very good. I even had the right name! My interest in the franchise was nurtured from the start and all dealings were professional and impressive. My gut instinct was always that I really wanted to join Ed’s. However, I pushed on and did my due diligence properly before making any decision. The fact that Ed’s really encouraged that was very reassuring.”

Brand New Business – Being part of the Ed’s team…

“I was struck by how switched on, professional and straight talking everyone I met in Ed’s was. The message was loud and clear. What I put in, I reap the rewards for. I work hard, following the business model and I do extremely well. Furthermore, I have the freedom to be creative. And so, I can realise my ambitions without dampening my entrepreneurial spirit. The team are always open to new ideas. I find that appealing.”

My future plans…

“I am right at the start of my journey. I just signed up last week. My immediate plans are to get all my kit and training in place and my marketing set up so that I can really hit the ground running come the spring. I really can’t wait to get going. I haven’t felt as excited about a work prospect for a long time.”

The Ed’s team wishes Ed all the very best with his new venture and we look forward to helping him realise his ambitions growing his own Ed’s business.

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Brand New Gardening Business – Somerset

Brand new gardening business launched in Taunton

Brand New Gardening Business Alert! Tim Ollier has recently joined Ed’s to run his very own gardening business in Taunton, Somerset. Although Tim certainly looks very youthful, his history with Ed’s actually goes back quite a long way…

Brand new gardening business – The Background…

“Some years ago, before I had really worked out what career I wanted to pursue, I worked in an Ed’s business in Wimbledon. I loved the work and could see the freedom and lifestyle benefits of the business way back then. I remember thinking that it would be great to be able to run my very own Ed’s business, avoid the rat race and just do something that I would love and earn very decent money doing it.”

Making it all happen…

“Of course, as the story usually goes, life got in the way of my bucolic dreams! I followed a more traditional career path and ended up in the hospitality sector. Although the path I was on had some benefits, I really couldn’t say it was my forever career and I always felt that there was something missing. Quite fundamentally and apart from anything else, I really did not enjoy being stuck indoors all the time!”

“So, fast forward to the pandemic. Of course, my sector was stricken. But I wasn’t….it set me thinking that maybe, just maybe, it was a great opportunity to get out. I could possibly do something that I would really love to jump out of bed in the morning to do.”

“I approached Ed’s to find out about the business opportunity. And found them to be just as impressive and professional as I thought they would be. The more I learned, the more I wanted this to be my future. Clearly, the financial rewards were there but the lifestyle ones were too. Thus I made my big decision very easily indeed.”

Getting in the saddle…

“Now I have completed my initial Ed’s training and feel well prepared to start actually running my business. Indeed I have just completed my very first gardening job. And so, just take a look at the fruits of my labours, the before and after photos of my first hedge clearance!”

Hedge Clearance Tim Ollier Before
Hedge Clearance by Tim Ollier After

“It was quite an ambitious first gardening job. I had to deal with barbed wire, brambles and nettles. I also felled a couple of dead trees for my customer. However, I got great satisfaction completing it. And most importantly, my customer was delighted. I look forward to building on my strengths and training and doing lots more work like this. I really do feel like I am finally in my element – nature!”

We wish Tim all the very best with his new business and look forward to updating on his Ed’s journey.

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New Gardening Business in Chislehurst

New gardening business in Chislehurst is the word on the street!

We are thrilled to announce that Chris Snowball is joining our thriving team to run his very own new gardening business in Chislehurst.

New Gardening Business – Background

So, after many years in banking, Chris decided it was most definitely time for a change. A lover of the outdoors, running his own gardening business was an ideal fit for him.

Why did you choose a new gardening business with Ed’s?

Chris thought at the outset that he might go it alone. However, he told a friend about what he was thinking of doing. This led to them saying that they knew someone running a great Ed’s business. Consequently, they urged Chris to have a look at Ed’s before making his decision.

We’ll let Chris tell the rest of the new gardening business story…

“My friend told me that they knew someone who was running a successful Ed’s business not far from me and that it sounded like a really good set up. I thought I would have a look at Ed’s website. It was excellent. Consequently, I got a great impression about the franchise business right from the very start.”

“In a nutshell, I was impressed by the Ed’s business offering right from the start. Significantly, I found that everything was laid out really clearly and professionally. First impressions are very important and Ed’s was great. Without any hesitation, I went on to arrange a chat with Annette, the Ed’s business coach. I was very impressed with that conversation. Crucially, I got all the information I needed. Furthermore, there was absolutely no pressure to move forward if I didn’t think it was right for me. However, by the end of that conversation I thought that Ed’s might very well be the way forward for me.”

How did things unfold?

“I then went on to meet Ed and my conviction grew that that the Ed’s business venture was a great fit for me. Importantly, I felt that I could make a really good living and flex the business model to run a larger-scale business with several vans. However, I could see that the venture still offered a really good work/life balance as a lot of the headache of marketing and business admin is just taken away from you.”

What helped you make your decision?

“Beyond that initial fact finding and introductory meetings, a huge plus for me was getting to spend quality time with established franchisees. Again, there was no feeling of pressure, just a will to relay all the information I needed to make the right decision for me.”

“I was able to meet a number of business owners and they were very impressive as well as very approachable. What was immediately clear is that Ed’s selects a really good calibre of franchisee. I could see then that it was clearly a two-way process – Ed’s was choosing me just as much as I was choosing Ed’s”.

Any doubts as you went through the process?

” I had lots of questions and I would be lying if I said I wasn’t nervous about what I was thinking of doing. However, all my questions and doubts were addressed properly and no question was seen to be silly. The Ed’s team took the view that I was making a big decision and it was absolutely normal to be asking lots of questions. In fact they said they would have been much more concerned if I hadn’t been testing the robustness of the business.”

Was it an easy decision in the end?

“Strangely, it was really easy. I actually couldn’t find anything not to like about Ed’s. I still felt a bit nervous as it was all new. Yet I absolutely knew that I was making the right decision for me. It just all seemed to click into place.”

How are things going so far with your new gardening business?

“Well, I have finished my initial training and I’m starting running my fully fledged business this week. I’ve already had a few jobs and my confidence is building already. I’m still at the very start of my journey. However, I feel hugely supported, both by the office and by other Ed’s business owners. I am hugely looking forward to the future and can already visualise the garden services business that I want to be mine.”

Everyone at Ed’s wishes Chris all the very best with his business. We look forward to updating on his journey.

franchise success story

Gardening Business Franchise in Focus

Gardening Business Franchise – Full steam ahead for Ali

Ali McCormick started his Ed’s gardening business franchise in Cambridge (North) in September 2020. And so, ten months down the line, we caught up with Ali to ask for some feedback. So, how is his franchise business reality matching up with his original expectations?

And so, on a lovely sunny day in Cambridge, Ali has taken a break from his mowing in a sun-dappled garden to give us the low-down on how things are going for him. Furthermore, we are keen to know how he plans to make the most of his Ed’s gardening business franchise opportunity going forward….

Ali's in front of his Ed's gardening van

How is your gardening business franchise growing?

Ali laughs. “Phenomenally! I am blown away by just how much demand there is for my business’s services. The Ed’s franchise business model provides us with a LOT of work. It really is fantastic for building a sustainable and profitable business. I am truly amazed at how well my business is doing financially after such a short period of time.”

What’s the secret of the success of your gardening business franchise?

“In my view, the Ed’s brand is just amazing. Ed’s has an awesome ‘marketing machine’ that has been optimised over the years. I get so much high-quality work, it is unbelievable. However, there’s so much more to it than that. It’s all about being part of a real quality business. What’s more, excellent customer service is at the core of it all and so it’s like a virtuous circle. Success leads to more success. The variety of the work is great too, I never get bored. It’s true that I love a challenge and there are plenty of those for the taking. I get great satisfaction from doing turfing jobs and some design work as well as mowing and other maintenance jobs.”

Ali's new turfing work
Ali's gardening business franchise well maintained lawn

What sets Ed’s apart from other gardening business franchises?

“I feel that the fact that are trained by the best in the business makes a big difference. I feel proud to be part of the overall Ed’s franchise business and that’s what I project when I am servicing my customers. Indeed, I find that I get so many referrals from customers who have been thrilled with my Ed’s service and that is really good for the confidence. As I have more belief in myself, I run a better business. It’s not just about being busy either. What is really important is to be growing a great quality business with excellent regular customers. With that, you have a brilliant platform to build on and to take your business forward from strength to strength.”

Are you enjoying running your Ed’s gardening business?

“I love what I am doing. I am starting to build a great business and that makes me feel very fulfilled and happy. However, quite apart from the business side, I really love gardening. It’s great that I can achieve all this financially whilst doing something that I genuinely enjoy.  This RHS study sums it up very well,explaining how Gardening regularly improves mental and physical wellbeing.”

How does Ed’s compare to where you worked before?

“Night and day! So whenI look back on my life in the Corporate world, with all its unhealthy aspects and politics, what do I think? Well, I genuinely feel relieved and free. I am naturally an energetic and positive person but all that was being stifled in a job which I felt had no soul. So I feel happier, fitter and far more fulfilled. I had been feeling ‘stale’ in my job for quite some time and kept doing it to pay the bills. I now feel totally energised, so much happier and am doing much better financially than just paying the bills. What is there not to like really!”

What are your plans for the future?

“ My immediate plan is to grow my gardening business as profitably as possible over the coming months. I have a very fit and strong son who is happy to help me over the summer so that will be a very welcome extra pair of hands. I do think I will be taking on an employee in the near future though as my business is growing so much.”

And for the longer term?

“ Oh I know exactly what I want. One of the great things with Ed’s is being able to feed off other established gardening business owners. I have spent time with a number of the established Ed’s franchise business owners and I have identified exactly the business I aspire to. It’s wonderful to be able to see how that looks in practice, rather than it just being some pipe dream. I have access to a number of mentors as well as a business coach within the Ed’s gardening business franchise and they are always very happy to take the time to help me to steer my business towards my own goals.”

What’s so special about the Ed’s business model?

“The Ed’s franchise opportunity has all the right business credentials as well as brilliant flexibility. If you want to build your business to be a multi-vehicle management franchise, you absolutely can. However, if empire building is not your thing, you can also run your own little powerhouse and still generate great profits to fund your chosen lifestyle. The business model flexes to match individual circumstances.”

And the lifestyle?

“Everyone loves the Ed’s lifestyle! We don’t have to drive far, we are outdoors, we get fit, we work when you want to. It certainly seems that Ed’s franchise business owners don’t really get tired of all the positives. When I looked at Ed’s, one thing really struck me and that’s that Ed’s business owners tend to stay with Ed’s for a long time. That, in my opinion, speaks volumes. If you can have all these positives in your career, why would you want to do anything else.”

Do you have advice for anyone thinking of taking the Ed’s garden business franchise opportunity?

“Just do it, you won’t regret it. I am not being glib here. I did all my franchise business research really thoroughly and Ed’s came out tops hands down. After I had all the facts and figures, I knew it was the right venture for me, I just had to find the nerve to do it! I’m really glad that I did.”

Any final words of wisdom?

“Gardening really is great for the soul. And to be running a great gardening business is even better!”

“If you want:-

  • strong earnings potential;
  • great rewards;
  • to have lots of freedom;
  • to call your own shots (but still have a great safety net in place!)
  • and to feel part of a thriving team

then Ed’s is a great option.

Not many career options tick all these boxes.”

Finally, we thanked Ali for his candid update and left him to get back to his afternoon of happy gardening in the sunshine…

If you are interested in finding out more about Ed’s, please get in touch. You can register on this website or if you would prefer an informal chat, just give us a call in the office on 07912 289281. We’d love to tell you more…

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Franchise Opportunity to run your own Gardening Business

Our franchise opportunity gives you a great career option after redundancy.

“ Setting up my own gardening franchise business with Ed’s Garden Services was the best move I ever made. My profit was almost £50,000 by my second year”- Marcus, 2020

Ed's franchise Operator making the most of his opportunity

Some more comments from our business owners who have taken up the Ed’s franchise opportunity…

“My business is profitable and pandemic-proof and I love the work, outdoors lifestyle and the freedom of it all. What’s more, it’s important to me in these uncertain times to know that I have control over my own career future. Ed’s ticks all these boxes and more.”– Matthew, Folkestone

“You get great support to grow the business you want and you feel part of a great team. Setting up a gardening business is one thing but it’s quite another challenge to set up and run a profitable one with a good lifestyle and peace of mind.”Dave, Andover

“I always knew running a gardening business would be fun and fulfilling but never thought it could be so financially rewarding. I’m also fitter and happier than I have been for years”Mark, Ramsgate

Ed’s has been helping people to build their own successful gardening businesses since 2003. We are now the leading UK gardening franchise business with more than forty successful gardening business owners in our team.

People have joined us from a whole range of career backgrounds. No previous gardening experience is required.

For us, the important attributes are:-

  • Passion to run your own strong business
  • Appetite for a challenge
  • Personable approach
  • Strong work ethic
  • Desire for an outdoors lifestyle

We are confident that we can teach you the rest of what you need to run a thriving gardening business.

Business set-up investment is required and Government finance schemes are currently available.

If you are interested in finding out more, please visit our website

or call us on 07912 289281

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Franchise Business in excellent shape

2020 through the looking glass

It is that time of year at Ed’s when we like to take stock of the year gone by. We look at where each of our franchise business owners have got to with the development of their individual franchise business. It is a good time to talk through how happy they are with the progress they have made over the past 12 months. We also look at Ed’s as a whole and how we have fared. We compare where we have got to with the goals we set ourselves back at the start of the year.

So what about 2020 then? Well, where do we start. All we can say is what a year! The world does indeed feel like a very different place from this time last year.

We are hugely sympathetic to the problems in other sectors. However, we also feel very fortunate that our businesses have not been severely affected by the pandemic. Yes, we have had to learn how to do things a bit differently. However, we are still able to run flourishing businesses and even grow them in the current climate. For that, we are very thankful.

Franchise Business – general overview

From purely a demand for our gardening services and individual franchise business financial performance point of view, paradoxically the past year has been a very good one. Demand for our services ran at least in line with, if not above, normal levels throughout the year. Furthermore, given the socially-distanced nature of gardening, we were able to deliver our services, albeit with some adjustments. Resulting business profitability is indeed looking very good.

New Franchise Business success

The positive attitude, and financial results, of our newer franchisees have frankly blown us away this year.

Theo (Middlesex) started his brand new business in perfect harmony with the announcement of the first lockdown. He remained very calm and worked hard, under our guidance, to put all the right building blocks in place to run a great business. He is well on his way to that goal and his financial performance since he started is impressive.

Rich (Oxford South) and Ali (Cambridge North) have joined Ed”s more recently. Likewise, both have had very promising starts and have already started to build strong regular customer bases.

In addition, Franchise Business owners who had joined Ed’s in the months leading up to the pandemic have powered through and have delivered strong financial results this year.

We consider this a great endorsement that our business model delivers results, even in the most unusual business climate.

Supporting our Franchise Business team

Strong financial results are certainly a big part of the wellbeing jigsaw for our business owners. However, we do appreciate that this is only part of the picture. The uncertainty and challenges of the past year have made for a very difficult time. We appreciate that this can take a big toll on any individuals’ mental wellbeing.

We know how supporting our team of business owners has never been more important. Our franchise business owners are spread out over a number of locations. This makes strong communication even more important and it is something that is at the very heart of Ed’s. We realised early on that there was a big gap to fill with business owners not being able to get together for the usual face to face meetings, training and last, but certainly not least, social get-togethers. So we have ramped up our phone calls and Zoom calls and done our very best to keep contact, just in different ways.

Training through a new lens

In the absence of large group training sessions, we have provided more focused smaller group virtual training workshops which have proved very effective.

Our business owners are very keen on the training sessions we usually run where we have our expert horticulturalist train on a whole range of gardening-related matters. We usually run these at RHS Wisley but we are currently running the same sessions via Zoom. The response to this has been very positive.

Looking ahead

We are currently experiencing very high levels of interest in Ed’s franchise opportunity. Many people’s circumstances have changed with job uncertainty or losses. We hear many people saying that they want to run a business where they have a level of control over the future success of their business. If they are looking at a franchise, they want one that will not be wiped out by any future pandemic circumstances. Many just say that life is too short to do a job you don’t feel passionate about…

Ed’s ticks all of these boxes and a lot more besides.

So, there you have our current view of Ed’s world. We wish you a very Merry Christmas and a prosperous 2021.

If you think joining Ed’s could be an attractive option for you for a fresh start in 2021, please do get in touch.