choosing a franchise franchise success story

Ed’s welcomes Daniel

Ed’s is the largest and fastest growing UK garden maintenance franchise and we’ve just grown a bit more!

We are delighted to welcome Daniel Stockley to the Ed’s team. Daniel has just signed up to run his own Ed’s business in Essex. We are thrilled that Daniel has chosen to come on board with us and really look forward to him being part of the Ed’s team. Over to Daniel….


“Running my own business is not a new thing for me. I have been running my own golf club catering management business since I was twenty-one years old. Although I made a very good living from it, I had got a stage where my job was getting in the way of my life. I really enjoy golf and going to the gym but could hardly find any time for myself to do those things. I knew I wanted to get out but the big question was what to do instead. I wanted my next venture to be fun but I also wanted to be earning enough money to make it all worthwhile. I was really open-minded and looked at all sorts of businesses and franchise offerings, from lawn care to chimney sweeping over quite a long period of time. Ed’s really appealed to me as soon as I found it and I kept being drawn back to it. The information was all really clear and I had heard that they had a strong reputation in their field. Their business opportunity just seemed to tick all the boxes.”

“My views were reinforced when I started to speak with the Office team. They were engaged, open and professional and it was clear that they really knew what they were talking about without being at all overbearing. There was also clearly a great support structure for people joining. Another thing I really liked was that Ed’s has a good track record of people selling on their businesses when they decide to do something else. I think a lot of franchises claim that you can do that but at Ed’s the hard evidence is there.”

“The next stage was going out with one of the Ed’s Operators, in my case it was Neil. I was even more convinced once I met Neil. He is really dynamic and is clearly running a great business, loving his lifestyle and yet is really approachable and down to earth. Neil had already run his own gardening business before joining Ed’s a couple of years ago. He told me that he knew how to run a business before joining Ed’s but that it was still the best thing he could ever have done to grow his business quickly and that he had had great support along the way. It was clear that he was just telling me how it was without being scripted and I really liked what I heard.”

“Although I was pretty sure already, I still did some more research to find out more about Ed’s reputation. I wanted to have covered every angle before making my decision. Everything I found out about Ed’s backed up my feeling that they were a really good company to be part of. Having made up my mind that I wanted to run a gardening franchise business, it was a bit of a no-brainer that I should go with Ed’s.”

“To sum up, what did it for me was pretty much everything – the quality of the Ed’s franchise offer, the opportunity to run my own business with a lot of the hassle taken away, the proof that I could sell it later on, the Ed’s values, most certainly the people (both in the office and on the front line), the comprehensive training and let’s not forget that amazing lifestyle. I just can’t wait to get outdoors and make it all happen for me.”

“I’ve also just found out that my ‘Ed’s buddy’ is Neil and I’m really looking forward to finding out more about how to grow an Ed’s business like his.”

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Ed on the road

Ed had a great day on Friday, escaping from the Ed’s Office and travelling up to Norfolk to meet Ed’s Operators John Marshall, Stuart Thackery and Ian Waters, who all run their Ed’s businesses in that lovely corner of England.

Ed loves days out like these and says “ It is always great to get out on the road and meet our guys on their own turf (excuse the pun!) I find it really rewarding to go to see them to catch up face to face on what’s going on in their lives. The guys get lots of opportunity to get together with the whole Ed’s team but they have a real hub established in Norfolk and it makes a lot of sense to get together with them to focus on their specific region. Although there is always lots to do in the office, I make a point of freeing my diary and having days out such as these in different locations as they are really worth the effort.“

(Left to right) Ed’s Norfolk Operators Ian Waters, Stuart Thackeray and John Marshall with Ed Mauleverer

John Marshall says “There is real value in getting together like this and chatting through local matters. I think it’s great to be part of the whole Ed’s team but at the same time have a really supportive local Operator network. One of the great things with Ed’s is that the protected areas are so clearly structured, you are never in direct competition with another Operator – you work alongside each other and help each other out when you can. In Ed’s there is a great buddying system where established Operators are paired up with fledgling ones to give them practical and moral support. I am an experienced Ed’s Operator but last year moved from the South East to Norfolk. It has been great to tap into local area Operator knowledge.

Furthermore, the fact that Ed has grass roots (another pun, sorry!) experience of running his own gardening business like us as well as excellent business skills is hugely helpful and makes you feel like every angle is covered. You get great support from the Ed’s Office generally and it always feels very personal rather than Corporate. Being a gardener can be quite a lonely job but it’s just not like that at Ed’s. You get the best of all worlds really – lots of freedom and great support from all sides. In my region, the Ed’s Operators know each other really well now and it is great to meet up socially. What better way to spend a sunny Friday afternoon!”