And may all your
Christmases be… green
It’s been an excellent year for Ed’s Garden Services and we have made lots of progress in many different areas. We are delighted to have welcomed eight new Operators to the Ed’s team since December 2016. We wish them all the very best with their exciting new Ed’s businesses. We are really looking forward to helping them flourish even more in the coming year.
It’s great for us to be the UK’s largest garden services franchise. However, what’s more important by far is the well-being of each and every individual in our team and the health of their businesses. That’s where the real value of Ed’s lies. That’s at the very heart of what we do.
With that in mind, we would like to wish all our Ed’s Operators, past, present and, of course, future, a very Merry Christmas and an exciting and rewarding 2018.
Growing success…the Ed’s way.
Dave Laing joined Ed’s Garden Services in the Spring of 2017 to be an Ed’s Garden Operator in Andover. Prior to joining Ed’s, Dave had been a Works Manager for an engineering firm.
At Ed’s we pay a lot of attention to reviews and Dave has had some excellent ones from his customers. So, here goes – Looking back on your first six months, how did we do, Dave?
“Well, I was totally sure that I had made the right decision for me when I joined Ed’s. I’d really taken my time in my fact-finding phase. I had looked at lots of general information about franchising as well looking at other garden franchises. Ed’s were very open and honest. They were always available to talk anything through and there was no pressure to take things to the next stage. I felt I was making my own decision to join and doing so with my eyes wide open.”
“My Ed’s experience has more than lived up to my expectations. My tailored training package was great. I particularly enjoyed learning from established Garden Operators, Mark and Paul, who did everything in their power to make sure I got off to a great start.”
“I’ve had excellent support from the Ed’s Office Team. One of the things I really like about Ed’s is the low-key professionalism. They just do exactly what they say they will. They also guide and support you to do as you set out to do, but not in an overpowering way.”
“I found the support of the office to be invaluable in dealing with all my early concerns. Sometimes you are looking for practical advice and sometimes it’s just moral support. It’s reassuring to know that there are people who have a lot of experience to help you along the way. Looking back, I think that if I had gone it alone with my business, I would have found this initial period extremely stressful but, with Ed’s, I have never felt out there on my own.”
“And the acid test…I had my first business review a few months ago. My performance has definitely exceeded my expectations. Also, reviewing things objectively made me realise just how much my business had developed in a short period of time. All things considered, I’d have to give Ed’s a five star review!”
“I really enjoy the gardening too and feel fitter than I have for years. I get great satisfaction from transforming gardens. Quite apart from the stars, just take a look at my stripes!”
Peter (left) and Adrian sealing the deal
Ed’s Garden Maintenance is the largest UK garden maintenance franchise, with a network of 44 Operators.
Ed’s is delighted to welcome Peter Dixon to our team of Business Operators. Peter has just signed up to buy Adrian Thomas’s established Ed’s business in Southampton.
At Ed’s we encourage Operators to create value from their investment for the whole of the lifecycle of their business and that includes at the end, when they decide to hang up their gardening gloves. With careful planning, Operators can sell their businesses on to new Operators and leave Ed’s with a significant cash sum. It’s a win-win situation for all parties:-
- the established Operator moves on to retire or do something different having realised a good cash sum for their efforts.
- the new Operator acquires a business where they do not have to start from scratch as they start with a bank of customers to service
- Ed’s gets a new Operator to replace the exiting Operator.
Adrian says ” I’ve really enjoyed my time with Ed’s and after five years, and reaching age 65, I have decided to retire and take the opportunity to realise some capital from the business. Indeed, the real potential of building a readily saleable business was a major consideration in my decision to join Ed’s in the first place. The way the business model works means that you can build value into your business by establishing a regular customer base and on top of that you have the intrinsic value of the Ed’s brand to sell on. Having decided that I wanted to achieve a good sale at some stage during my fifth year, I took advice from Ed’s on timing, valuation and marketing the business at an early stage and followed their guidelines about how to sell a business to the letter. The results have come through and I’m delighted to be handing my business over to Peter.”
Peter says “I am very excited to have bought an established garden maintenance business from Adrian. I look forward to developing the business further and enjoying the lifestyle. Adrian has been very supportive, teaching me the ropes of the business and making sure that the handover of customers goes well. I am confident that owning a franchise in the gardening business is the best way to go and taking over an existing franchise is an added bonus.”
We wish both Adrian and Peter all the very best with their future plans.
Ed’s Garden Maintenance is the largest UK garden maintenance franchise, with a network of 44 Operators.
Ed’s is delighted to welcome three brand new Operators to our flourishing Ed’s team.
Pete Henchey has joined our ever-growing team of Operators to run his own Ed’s business in Sutton Coldfield. Pete was previously a college lecturer.
Dave Laing has joined Ed’s to run his own garden maintenance business in Andover. Dave was a works manager for an engineering firm before joining Ed’s.
And hot off the press… Bob Dulieu has just signed up to run his Ed’s business in Horsham. Bob was previously Managing Director of a Risk Management consultancy.
Whilst Pete, Dave and Bob have joined Ed’s from diverse career backgrounds, they all have the common goal of wanting to fully leverage the Ed’s brand to grow successful garden maintenance businesses.
And finally, here’s what Ed himself has to say…
“We are delighted to welcome Pete, Dave and Bob into our team. These are really exciting times for Ed’s and our brand is gathering a lot of momentum and is performing well. It is great to be bringing high-calibre individuals on board to share the action. We know that with the right attitude, armed with the Ed’s business model and brand, these businesses can really prosper as is demonstrated by many of our established guys. We look forward to supporting our new Operators to realise the goals and aspirations they have set for their businesses.”
Here at Ed’s, we are delighted to announce that Paul Wellington has recently joined Ed’s to set up his garden maintenance business in the Thurrock area.
Paul knows the turf (excuse the pun!) very well already, having previously been a black cab driver in the area. He is now fully operational and is delivering a full range of gardening services including hedge trimming, grass cutting, lawn turfing, pressure washing and garden tidy ups.
Paul is rearing to go with his new business. Here is what he has to say about embarking on his new venture:
“I have a lot of customer service experience from working as a cabbie and I know how important it is to go the extra mile to make your customers really happy. For me this is all about delivering excellent garden services and building a strong reputation in the community. I’ve spent time learning the ropes with other Ed’s Operators and the training I have had has been second to none.
“I feel very well prepared to take on the challenges of running an efficient business. Prompt, reliable and efficient is our mantra and it is at the core of our business. It is a bonus that I really love the outdoors and am thrilled to be behind a lawn mower rather than a steering wheel.”
“I’m just at the starting post with my Ed’s business but it is fantastic to look around and see established Ed’s Operators running thriving garden maintenance businesses. I look at them and think – That will be me in the not too distant future!”
Ed’s Garden Maintenance is the largest UK garden maintenance franchise, with a network of 42 Operators
Ed’s is delighted to welcome Warren Emsden on board. Warren will be running his Ed’s business in Petts Wood. Warren has joined us as a result of Neil Collis, our Ed’s Operator in Sevenoaks, taking advantage of the opportunity we have in Ed’s for Operators to split their businesses.
Splitting businesses is an innovative concept within Ed’s whereby established Operators can package up a grouping of regular customers and sell and hand over this business on to a new Operator. The rationale for this is that it is a great way to create value across the board. This is because it demonstrates a three-way win for all the parties involved:-
- Neil realises a substantial cash sum and in the process streamlines his business to increase his focus on his core geographic area, which we know maximises ongoing financial returns as travel time is greatly reduced.
- Warren buys a franchise including the foundation of a group of high quality customers, with Neil nearby to help him with any transitional issues. As a result he can be profitable from day one and further reduce the risks of start-up.
- Ed’s gets a new Operator in Petts Wood. This is another building block in growing the Ed’s brand, which we know has far-reaching benefits across the whole of the network.
Warren says “What a great way to start with Ed’s! I have a bank of profitable customers from Day One, which is just brilliant. It totally eliminates the apprehension of having to start something from scratch. Also, before I go off on my own, Neil will spend time teaching me the ropes of the business and making sure that the handover of customers runs really smoothly. I’m feeling hugely positive about the whole venture and am looking forward to working hard to build even more value into this business.”
Neil’s view is as follows, “There were lots of reasons underpinning my decision to join Ed’s, but the business splitting facility was really the icing on the cake. I’ve built up a really robust business since I started through a combination of hard work and discipline to follow Ed’s business model to the letter. This gave me a brilliant platform to carry out my first business split in September 2016, when I sold a bank of customers in the Sidcup area to Karl Husher. I really enjoyed working with Karl on making it all happen and Karl is now doing really well with his Ed’s business. The success of my first business split motivated me to do another one and I have every confidence that Warren will make the most of this opportunity. I don’t know of any other franchise where you get the scope to do deals such as these and I’m certainly making the most of it. I feel like I’m really getting into my stride in splitting businesses now and am already thinking about doing some more.”
We wish both Warren and Neil all the very best with the future development of their businesses.
The Ed’s team had a great training session at RHS Wisley today. We had a really good turnout of bright-eyed and bushy-tailed Ed’s Operators, all fired up to develop their ever-growing gardening wisdom.
As always, our Ed’s expert on all things horticultural, led a brilliant session, covering topics ranging from the latest in lawn technologies to ladders and a whole lot of others in between. For the record, we STILL haven’t managed to come up with a gardening question that he can’t answer!
We were delighted to welcome some of Ed’s most recent Operators to their first ever Wisley session. Neil Miller (Rustington), Haydn Jones (Southbourne) and John Spencer (Maidenhead) all joined Ed’s over the last few months and they have just finished their induction training and are rearing to get started with the gardening season ahead.
And it’s not only our newer Operators who enjoy being back in the classroom listening to the pearls of wisdom. Our seasoned Operators enjoy the sessions just as much, always find out lots that they didn’t already know.
Here’s our veteran of veterans, Ed himself, looking very attentive in class…
It may be winter but at Ed’s we’ve been really busy getting our ducks in a row for another successful year.
In the New Year, we’ve been putting a lot of effort into Ed’s Operators’ business reviews and plans for the forthcoming year. This involves helping those who want, by reviewing how the previous year went for them and planning what to do next year to make things even better. We are delighted to say that Operators’ businesses have performed better than ever in the past year and a substantial number of our Operators are recording annual operating profits in excess of £30,000. What’s more, our star performers are earning significantly more than that and delivering new ‘personal bests’ in their profitability.
As always, we’ve enjoyed getting together for business reviews (we are quite a sociable bunch!). However, most importantly, the result of all our efforts is that Operators have a clear understanding of where they are at with their businesses and are fired up to start the new season knowing exactly what they want to achieve in the coming year.
We’ve got a really great team at Ed’s. When you put that together with a proven business model and strong training and support, you get quite exceptional results.
No hype, no hidden catches just growing and sharing our success. If you would like to be part of our success story, do get in touch and grab your own piece of the action.
Edâ€™s is delighted to welcome John Spencer on board. John has just joined Edâ€™s as our brand new Edâ€™s Operator in Maidenhead. This is as a result of our veteran Operator, Lucy Williams, selling her business to him.
This is what John has to say about coming on board â€œI am veryÂ excited about being part of Edâ€™s team and also about taking over Lucyâ€™s business. My background is in sales and I really wanted to get out of that Corporate environment and make a positive lifestyle change for me and my family. I knew that a garden maintenance franchise ticked all the boxes for what I was looking for. I considered several but as soon as I met Ed and the team I could see that Edâ€™s was a great franchise to be part of. They are very dynamic, professional, clearly know exactly what they are doing and explain everything clearly and in a very supportive and friendly way. They took their time to go through the details of the investment opportunity and it was easy to understand the value of their business model. I knew I would fit right in and that it was definitely the right franchise for me. The opportunity to purchase Lucyâ€™s business was the cherry on top – it means that Iâ€™ve got a good bank of high quality customers from day one and that makes me even more comfortable about any business risk. Lucy is clearly a very experienced Edâ€™s Operator, having joined Edâ€™s seven years ago, and I have great confidence in the quality of the business I am buying. Lucy will be taking her time in handing over the reins of the business to me, which will ensure a smooth handover. She will also helping with my general Edâ€™s training, which is great. I feel like I already know Lucy well as the process has been so thorough. Weâ€™ve just completed the paperwork and I canâ€™t wait to get started.â€
We wish both Lucy and John all the very best for the future.
Last year, Mike Schofield joined Ed’s to run his own gardening franchise business in Redditch and Stratford-upon-Avon. Mike joined the Edâ€™s team with twenty-two years of gardening experience working for a charity. This is what Mike has to say about his first year.
â€œIâ€™ve always loved gardening and when I joined Edâ€™s I was confident that there wasnâ€™t much you could teach me about cutting a mean lawn edge with a small strimmer! However, I felt that there was a lot I had to learn to develop the necessary skills to running a successful and profitable gardening business. Iâ€™d longed to run my own business and build something that was truly mine for quite some time. I wasnâ€™t scared of the risk but I was realistic enough to understand that I would do a lot better with a strong brand behind me. I also felt that I would benefit greatly from the business support and sales and marketing expertise that are part of the package. I was used to having a steady income and by joining Edâ€™s was doing my level best to make sure that I can sustain that security into the future.â€
â€œReflecting on the past year, I think I was spot on with my instincts. I feel as if I have developed so much in the area of business skills since I joined Edâ€™s. Iâ€™ve had a lot of support across the board, but especially in the area of financial management which was pretty new to me and I feel that I have accomplished a lot. It has been a steep learning curve but I feel that I have been extremely well supported along the way. Whatâ€™s more, at Edâ€™s the support is all very tailored to the individual â€“ Ed himself will take the time to sit with you and explain something you are finding particularly tricky. I really like that about Edâ€™s.”
“I enjoy the record keeping and have been glad to help trial Edâ€™s new accounting system. To sum up, I still love gardening but I am also really enjoying the challenge of running my own business whilst being part of a wider supportive team.â€
â€œWith regard to the financials, I am very pleased to report (with full confidence!) that my first yearâ€™s profit came in very close to the figure we projected in my business plan. I know thatâ€™s only one measure of the health of my business, but it really is reflective of how the past year has been, pretty smooth running and no nasty surprises! I have also managed to pay off a good proportion of my set up costs. I think thatâ€™s part of the beauty of going the franchise route – you know you are on a well-trodden path and even if it is unclear to you in the early days how you will get there, the experience is there in the background to help you to make it all happen. Iâ€™ve now got a healthy profit under my belt for my first year and am looking forward to doing even better in the coming year. â€